Marketing on Instagram is very competitive, but it is not impossible. Ready to use the below tips to make a powerful marketing strategy on Instagram. The total number of brands and businesses incorporating Instagram’s marketing into their brands and business strategies has emerged in recent times. The Instagram application was used by half of the marketers in the U.S. in 2016; more than 74% of the people will do so by 2020. Because the platform has more than a billion monthly users, about 849 million audiences advertise on Instagram. And get Instagram impressions is also a great marketing strategy.

BUSINESS ACCOUNT SETUP ON AN INSTAGRAM

Before you get you to start with Instagram’s marketing, you have to need a business account on Instagram or else having a creator account on Instagram. Skip to the below tips if you have an account on Instagram already. If you are creating a new brand account or you are new to the brand, do the below steps.

Step 1:   

  • Download the Instagram application for Android and for iOs

Sep 2: 

  • Open your Instagram application
  • Use the phone number on Android or use email for sign up on Android
  • Use the create anew account option on iOS for sign up
  • Enter your phone number or enter your email address
  • Create your password and username
  • The tap did after you fill out your profile information.

Step 3: 

  • Tap the hamburger icon at your top right-hand corner after going into your profile 
  • Choose a setting, and then account
  • If you have a business account page on Facebook, you can connect your Facebook business page to your Instagram account.
  • Add your brands and business details
  • And then tap the option done

USING A BUSINESS ACCOUNT ON INSTAGRAM

This business account option on Instagram will give you access to the features which are all you cannot use with the personal account, which will includes

  • Insights of Instagram
  • Advertisements on Instagram 
  • Shopping on Instagram
  • Button for the call to action and contact information on your profile

An own set of benefits are having by the creator account for the content creators and influencers. 

DEFINE YOUR GOALS CLEARLY

All social media platforms are like a tool. Unless you know what you are trying to build, you cannot use that social media platform as an effective marketing tool. Marketing on Instagram defines many things to various marketers. 

  • Increasing the awareness of brands
  • Getting new leads
  • Make brand sales
  • Establishing your business and brand as a leader of the industry

Most of the Instagrammers are between the age of 18 – 29. The largest Instagram market in the U.S.. other than suburban peers, more urban residents is using Instagram.

PROFILE OPTIMIZATION

  • Call to action button:     give a direct interaction way to Instagrammers from your profile.
  • Your username:  your can create your name by using up to 30 char.
  • Your name:   included in the search, you can use 30 char.
  • Your website: use a clickable website URL.
  • Contact information: telling people where they can find you.