Instagram reels is entirely a new feature added to Instagram in competition with TikTok. Instagram reels are like a TikTok, where you can film, edit clippings for up to 15 seconds. It offers you plenty of innovative tools to create fun and engaging short videos. You can create your Reels video with audio, text, special effects, and stickers. Moreover, influencers and brands are happy and satisfied with Reels. 

You can find the Reels tab on the homepage in the navigation bar. Anyways, you can also find reels on the explore page. It is the brand-new way to grow your community on Instagram. You know that Instagram Reels is new, still at the starting stage itself, it offers space for both brands and creators. 

In this article, let’s see tips on how to use Instagram Reels for business. 

Build Trust Worthy Content 

The Instagram story was launched in 2016, but it takes time to accept and use its popularity and fun. But, Instagram Reels was introduced only a few months back, people find it easy and comfortable to create fascinating and authentic content. So you don’t need to sacrifice your personality for new features; you can display anything on Instagram. Sure, your existing followers will show interest in engaging with Reels videos. This way, you can reach a new audience. The audience can find your videos on the explore page. Soon, you will gain engagement on Reels. 

What About Tips & How-To Videos 

Creating tutorials kinds of content will be a good start. Moreover, it helps to generate engagement. You can share any kinds of tips & tricks that can be followed in your daily life. Depending on your business, brands you can pick ideas under this topic.  

Either on Instagram story or IGTV, sharing educational or tutorial videos is worth enough to gain more engagement. Moreover, you will acquire Instagram Reels likes and get more attention for your informative videos. 

Have a look at the following ideas,

You can provide travel tips for your audience. 

Do tutorials on how to take a perfect picture or poses for different outfits.

Different ways to style up your outfits 

Republish Your TikTok Videos 

If you are using TikTok, you may consider reusing your old TikTok videos on reels. On Reels, you can notice many brands started using their TikTok videos. It helps to bring back your TikTok audience to your Reels tab. In this way, you are also offering new forms of content to the people who haven’t used TikTok before. This way, you can promote your business. 

Show Off Your Products 

If you are looking forward to building visibility and sales for your business or brands, then use Instagram Reels. It provides lots of opportunities for business to promote their business. 

Even people who don’t follow your account can see your content via explore page. Just plan content ideas that influence your products in an engaging way. Add relevant hashtags and concise captions to let the audience know what you are talking about. Use creativity, with funniest to promote your products. 

Introduce A Sale With A Offer 

It is worth introducing a sale for your product on Reels. But, remember, your content should not turn into blatant ads. By revealing your human side, don’t focus on perfection or flawlessness all the time. Actually, audiences love to engage with natural content rather than too polished. 


Actually, it’s early to predict the success of Instagram Reels. But still, it helps the brands and businesses to understand the audience even better. Till now, there are no metrics other than likes, views, comments. But in the future, it’s possible to have deep analytics. Sure all these tips will assist you to use Instagram Reels for your business. 

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.